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Settl

Automate your WhatsApp payment reminders. Collect faster, stress less, and maintain great customer relationships.

hello@settl.chat559-569, Tower-B1, Gurgaon, Haryana 122018, IndiaWhatsApp-first platform

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© 2026 Settl. All rights reserved.

Built for Indian SMBs. Secured by Meta WhatsApp Business API.

CA Partner Program

Help your clients get paid faster. Earn recurring revenue for your firm.

Settl is the AI-powered WhatsApp collections agent Indian CA firms recommend to clients — and earn a recurring revenue share every single month.

The Problem

Your clients' money is stuck — and you see it first

Every year-end, you close books full of aged receivables— 60, 90, 120 days overdue. Your clients know the money is stuck. They just won't chase it.

Why? Because in India, asking for money feels like damaging the relationship. So owners wait, cash-flow tightens, and working capital loans fill the gap.

You advise them to follow up. Nothing changes — until the follow-up becomes automatic.

₹10.7L Cr+₹10.7L Cr+

estimated payments delayed to Indian MSMEs at any time

60–12060–120

days a typical B2B invoice runs beyond its due date

00

systematic follow-up used by most SMBs — it's awkward calls

The Product

Settl: polite, persistent follow-up on WhatsApp

An AI agent that chases unpaid invoices for the business owner — so the owner never has to make the awkward call.

Step 01

Reads the ledger

Imports invoices from Tally, Excel/CSV or manual entry. Flags what's overdue and by how much.

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Settl agent

Working on it

01 / 04

Imported from Tally · 3 invoices

Sharma Traders

INV-1042

₹18,500

47 days overdue

Gupta & Sons

INV-1038

₹42,000

21 days overdue

Mehta Textiles

INV-1051

₹9,200

Due in 4 days

Step 02

Follows up in the client's language

Escalating reminder sequences in Hindi, Hinglish, Bengali & English — always courteous, never pushy.

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Settl agent

Working on it

02 / 04

Namaste Rajesh ji 🙏 Invoice INV-1042 ka ₹18,500 abhi pending hai. Jab convenient ho, neeche diye link se pay kar sakte hain.

HindiHinglishBengaliEnglish
Step 03

Collects with one tap

Every reminder carries a UPI / payment link. Customer pays inside WhatsApp; GST receipt goes out automatically.

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Settl agent

Working on it

03 / 04

INV-1042 · ₹18,500

Pay with UPI

Payment received

GST receipt sent automatically

Step 04

Shows the money move

Live dashboard of outstanding vs. recovered, ageing buckets, and who needs a human nudge.

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Settl agent

Working on it

04 / 04

Outstanding

₹4.2L

Recovered

₹2.9L

0–30 days
31–60 days
61–90 days
90+ days

How It Works

From stuck invoice to money in the bank

Step 01 of 04

Connect

Client (or your team) uploads the debtor list — Tally export, CSV, or even a photo of the ledger.

01
Step 02 of 04

Remind

AI sends a polite WhatsApp reminder before the due date, then escalates gently: day 3, day 7, day 15.

02
Step 03 of 04

Collect

Each message includes a UPI payment link. Payment is confirmed and receipted instantly.

03
Step 04 of 04

Reconcile

Paid invoices are marked off automatically. The ageing report you see at filing time gets shorter.

04

The owner approves the tone once. After that, follow-up runs on autopilot — with a human takeover button for sensitive accounts.

The Opportunity

Why CA firms are the perfect partner

You are the most trusted advisor

When a CA recommends a tool, SMBs adopt it. No cold-selling — just advice your clients already expect from you.

You already see the problem

Every audit and GST filing puts the aged receivables report in front of you. You know exactly which clients need this — and how badly.

It deepens the relationship

Recovering stuck cash is the most tangible value you can add. Clients remember who unlocked their working capital.

It pays your firm, every month

25% recurring revenue share on every client you onboard — for as long as they stay subscribed. Zero delivery work on your side.

Partner Tools

One dashboard. All your clients' receivables.

Your Firm · Partner Dashboard

01 / 04

38

active clients

₹1.9 Cr

under follow-up

₹64 L

recovered (90d)

Sharma Textiles₹8.4L recovered
Ganges Agro Pvt Ltd₹5.1L recovered
Presidency Interiors₹3.7L recovered

Packages

Pick your client's peace of mind

The exact plans your clients subscribe to — every one earns your firm a 25% recurring share.

Wallet Plan

Starter

₹5,000/mo

Wallet plan. Messages are sent from Settl's WhatsApp account and charged to your prepaid wallet.

  • Messages sent from Settl's WhatsApp account
  • Prepaid wallet you top up yourself
  • Messages charged to your wallet
  • ₹5 credit, valid for 1 week

Your Own Account

Personal

₹15,000/mo

No wallet. Messages are sent from your own WhatsApp account, and you pay for them with your own credit card.

  • Messages sent from your own WhatsApp account
  • No wallet to top up
  • Messages paid for with your own credit card
  • 2 weeks of free app usage

All prices in INR. GST applicable for Indian customers.

Partner Economics

What your firm earns

25%25%

recurring revenue share

on every subscription you bring in — paid monthly, for the life of the client. Plus preferred pricing if you bill it as your own managed service.

A worked example

Clients onboarded from your practice50
Starter plan₹5,000 / month
Monthly subscription value₹2,50,000
Your firm's share (25%)₹62,500 / month
Annual recurring income₹7.5 lakh / year

Fully passive after onboarding. Larger practices and Tally-partner firms qualify for higher tiers.

Partner Kit

Everything your firm needs to launch in a week

01

White-glove onboarding

We set up your first 5 clients with you — sequences, tone, Tally import — so you learn by watching.

First 5 clients
02

Co-branded collateral

One-pagers, WhatsApp broadcast scripts and email templates with your firm's logo, ready to send to clients.

Your firm's logo
03

Priority support line

Dedicated partner WhatsApp group with same-day responses. Your clients never wait.

Same-day replies
04

Partner dashboard

Multi-client management, revenue-share tracking, and white-label monthly recovery reports.

White-label reports
05

Launch incentive

First 3 client subscriptions you onboard are matched with 3 free months for your own firm's receivables.

3 free months
06

Founding-partner status

Early partners shape the roadmap and lock the 25% share permanently, before tiers tighten.

25% locked in

Getting Started

Live in seven days

1
Day 1Partner agreement

Sign the one-page agreement, get partner dashboard access and your co-branded kit.

2
Day 2–3Pick five clients

We shortlist together from your practice — highest ageing balances, friendliest owners first.

3
Day 4–5Joint onboarding

30-minute call per client. We import their ledger and approve reminder tone with the owner.

4
Day 7First reminders go out

Sequences start. Most clients see their first recovered payment within two weeks.

Our ask today: five pilot clients from your practice. We do the heavy lifting — you make the introduction.

Your clients' cash flow.Your firm's next revenue line.

Become a founding CA partner of Settl

partners@settl.chat
settl.chat/partners