Every small business owner in India knows the feeling — invoice sent, due date passed, and now you have to make that awkward call. We built Settl to solve that problem once and for all.
India has over 63 million small and medium businesses. Most of them still rely on phone calls, manual follow-ups, and awkward conversations to collect payments.
WhatsApp is already where business relationships happen in India. Settl brings automated, AI-powered reminders directly into that channel — so collections happen naturally, professionally, and without friction.
Our mission is simple: help every Indian SMB get paid on time, maintain great customer relationships, and spend less time on admin.
63M+
SMBs in India
₹100B+
Lost to overdue invoices annually
3×
Faster collections with Settl
Everything we build is guided by these four principles.
A reminder that doesn't send is worse than no reminder at all. We're obsessed with delivery rates, retry logic, and uptime.
Collections shouldn't damage relationships. Settl sends polite, professional messages that feel personal, not aggressive.
Your customer data belongs to you. We encrypt everything, give you full export controls, and never sell data to third parties.
Built with prompt injection protection, rate limiting, and audit logs. We take security seriously from day one.
